Executive Coaching Proposal Template

An executive coaching proposal usually goes to two readers: the leader being coached and the sponsor paying for it. This template speaks to both. It sets out the goals, how the engagement runs from the 360 intake to the closing review, what the sponsor hears and what stays private, and three options.

  • The Engagement
  • How It Works
  • Confidentiality
  • Investment
  • What I Need From You
  • Schedule
  • Terms
  • Acceptance
  • Signatures from you and your client
Free, no account needed to start. Not legal advice.

Use it after a chemistry call, when an organization is deciding whether to invest in coaching for one of its leaders.

The full template

Words in brackets, like [Client Name], fill in automatically from your client's details when you use the template in Clientary.

In the editor, you can change any section and package options. Once you send it, your client picks a package and signs online. Edit this template online

Thank you for the conversation about leadership development at [Client Name]. This proposal sets out the goals we discussed, how the engagement works, what stays confidential, and three options to choose from.

The Engagement

[Describe the leader and the goals, for example: coaching for Jordan Lee, newly promoted to VP of Operations, to build a leadership team that runs without daily escalations, and to communicate with more presence at the executive table.]

By the end of the engagement, the leader will have:

  • Clear, agreed development goals, informed by feedback from colleagues
  • New habits practiced in real work, not just discussed
  • A plan to keep growing after coaching ends

How It Works

1. Intake and 360. A deep-dive conversation with the leader, then confidential interviews with up to eight colleagues: their manager, peers, and direct reports. I summarize the themes in a report only the leader sees, and we use it to set goals together.

2. Alignment with the sponsor. The leader, their manager, and I meet to agree on the goals and how progress will show up at work.

3. Coaching sessions. 60-minute sessions every two weeks, by video or in person, with short email check-ins between them.

4. Midpoint check-in. The leader, sponsor, and I review progress against the goals and adjust the focus if needed.

5. Closing review. A final three-way meeting to review progress and agree on how the leader will keep growing.

Confidentiality

What the leader says in sessions stays between the leader and me. The sponsor hears about attendance and progress toward the agreed goals, in meetings the leader attends. The only exception is a risk of serious harm, or a disclosure the law requires.

Investment

Each option includes the 360 intake, sessions every two weeks, and sponsor meetings. Fees are fixed for the engagement.

Three months · A focused engagement for a specific goal or transition
Intake, stakeholder interviews, and 360 summary$3,500.00
Coaching sessions (60 minutes, every two weeks) (6)$3,600.00
Sponsor alignment meetings (start and close)$500.00
Between-session support (months) (3)$450.00
Total$8,050.00
Six months · Time for new habits to take hold and show at work
Intake, stakeholder interviews, and 360 summary$3,500.00
Coaching sessions (60 minutes, every two weeks) (12)$7,200.00
Sponsor alignment meetings (start, midpoint, and close)$750.00
Between-session support (months) (6)$900.00
Total$12,350.00
Six months with a team session · Six months of coaching plus a session with the leader's team
Intake, stakeholder interviews, and 360 summary$3,500.00
Coaching sessions (60 minutes, every two weeks) (12)$7,200.00
Sponsor alignment meetings (start, midpoint, and close)$750.00
Between-session support (months) (6)$900.00
Half-day team session with direct reports$3,500.00
Total$15,850.00

What I Need From You

  • Time on the leader's calendar for sessions every two weeks
  • Introductions to the colleagues I interview, and their time for a 30-minute call
  • A sponsor who joins the alignment meetings

Schedule

I can start the intake within two weeks of your signed approval. The 360 takes about three weeks, and coaching sessions begin as soon as goals are agreed.

Terms

Payment. 50% of the selected option is due on signing, and 50% at the midpoint check-in. Invoices are due within 15 days.

Rescheduling. Sessions can be moved with at least 24 hours' notice. Sessions cancelled later, or missed, count as held.

Unused sessions. Sessions should be used within the engagement. Any not used expire 30 days after it ends.

Ending early. Either party may end the engagement with 14 days' written notice. Fees for sessions not yet held are refunded, or not invoiced.

What coaching isn't. Coaching isn't therapy, counseling, or legal or financial advice. If another kind of support would serve the leader better, I'll say so.

Acceptance

Choose an option and sign below to accept this proposal. I'll be in touch within one business day to schedule the intake.

How to use this template in Clientary

  1. Edit it online. Change any section, add your own, and add a fee table with packages the client can choose from. No account needed.
  2. Preview it as your client will see it. Fill in who it's for and pick a design.
  3. Start your free trial to send it. Confirm you'll have it reviewed, since templates aren't legal advice, and your proposal is waiting in your new account with your client's details filled in.
  4. Send it to be signed. Your client reviews, chooses a package, and signs online, and you can see when it's viewed and signed.

Learn more about proposal software in Clientary.

Frequently asked questions

How long is a typical executive coaching engagement?

Most run three to six months, with sessions every two weeks. Three months suits a focused goal, such as a new role. Six months gives time for new habits to take hold and for colleagues to notice the change.

What does the sponsor learn about coaching sessions?

Usually only attendance and progress toward the goals agreed at the start, shared in meetings the leader attends. What the leader says in sessions stays confidential. Setting this out in writing builds trust on both sides.

Is this executive coaching proposal template free?

Yes. Read and copy the full text on this page, or edit it online and see it as your client will. When it's ready, start a free Clientary trial to send it or download it as a PDF.

Has a lawyer reviewed this template?

No. It's a general starting point written by Clientary, not legal advice, and it hasn't been reviewed by a lawyer for your situation or the laws where you and your client work. Have your own counsel review it before you use or sign it.

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