The full template
Words in brackets, like [Client Name], fill in automatically from your client's details when you use the template in Clientary.
In the editor, you can change any section and package options. Once you send it, your client picks a package and signs online. Edit this template online
Thank you for inviting [Company Name] to quote on your shoot. This proposal covers the creative approach, how the shoot will run, what you'll receive, how you can use the images, and three packages to choose from.
The Brief
[Summarize the brief, for example: product images for a new line of 12 skincare products, on white for the online store, plus lifestyle images for the launch on the website, social media, and email.]
How We'll Work
Pre-production. A mood board and shot list for your approval, covering every product, angle, and setup. We'll book the studio and source props, and any models or stylists the shoot needs.
The shoot. A production day in the studio with a photo assistant, lighting, and tethered capture, so you can see and approve images on screen as we shoot. You're welcome to attend in person or join remotely.
Post-production. Color correction and retouching of every final image, from dust and blemish removal to background cleanup, delivered in the sizes and formats you need.
What You'll Receive
- Retouched images as high-resolution and web-ready files
- Products on white with consistent framing and shadows for your online store
- An online gallery to review, select, and download images
Packages
Each package includes pre-production, the shoot, retouching, and the usage license shown. Props, models, and stylists not listed are billed at cost with your approval.
| Creative fee, half-day studio shoot | $1,500.00 |
| Photo assistant, half day | $300.00 |
| Studio rental | $400.00 |
| Retouched product images (24) | $1,080.00 |
| Usage license: web and social, 2 years | $800.00 |
| Total | $4,080.00 |
| Creative fee, full-day studio shoot | $2,800.00 |
| Photo assistant, full day | $550.00 |
| Studio rental | $750.00 |
| Prop styling | $900.00 |
| Retouched product images (24) | $1,080.00 |
| Retouched lifestyle images (10) | $950.00 |
| Usage license: web, social, and email, 2 years | $1,500.00 |
| Total | $8,530.00 |
| Creative fee, two-day shoot (2) | $5,600.00 |
| Photo assistant, two days (2) | $1,100.00 |
| Studio rental (2) | $1,500.00 |
| Prop and wardrobe styling (2) | $1,800.00 |
| Hair and makeup artist | $850.00 |
| Retouched product images (24) | $1,080.00 |
| Retouched lifestyle and model images (20) | $1,900.00 |
| Usage license: all digital and in-store print, 3 years | $3,500.00 |
| Total | $17,330.00 |
Usage License
[Company Name] keeps the copyright in all images. On full payment, [Client Name] receives a non-exclusive license to use the delivered images in the media and for the term in the selected package, starting on delivery. The license covers [Client Name]'s own channels and can't be transferred or sublicensed. Paid print advertising, packaging, billboards, and use beyond the term need an extended license, which we're happy to quote. Model releases cover the same media and term.
Timeline
We can shoot within three weeks of your signed approval, and deliver retouched images within 10 business days of your final selection.
What We Need From You
- Products at the studio at least five business days before the shoot, with a list
- Approval of the mood board and shot list a week before the shoot
- One person who can approve images on the day
- Your selections from the gallery within five business days of the shoot
Rescheduling and Cancellation
You can reschedule once at no charge with at least seven days' notice. Within seven days of the shoot, 50% of the creative fee is due, along with any studio and crew costs we can't recover.
Payment Terms
50% of the selected package is due on signing to reserve the shoot date, and 50% on delivery. Invoices are due within 15 days. Images are delivered and licensed once paid in full.
Acceptance
Choose a package and sign below to accept this proposal and reserve your shoot date.
How to use this template in Clientary
- Edit it online. Change any section, add your own, and add a fee table with packages the client can choose from. No account needed.
- Preview it as your client will see it. Fill in who it's for and pick a design.
- Start your free trial to send it. Confirm you'll have it reviewed, since templates aren't legal advice, and your proposal is waiting in your new account with your client's details filled in.
- Send it to be signed. Your client reviews, chooses a package, and signs online, and you can see when it's viewed and signed.
Learn more about proposal software in Clientary.
